See a screenshot below of this happening. So, if a local business was ranking highly in Place Search, and it had run a Groupon (or multiple Groupons), I saw a link to the Groupon page directly in the search results. To clarify, the link in the clustered results took me to the Groupon page for the specific company. I saw Groupon showing up! That’s right, the clustered results for some listings provided links to Groupon reviews for the company at hand. As I was performing research for a client, I came across an interesting addition to the various sources of clustered information in local search. Additional sources to the ones I mentioned above include InsiderPages, Expedia, UrbanSpoon, Zagat, etc. This information was usually contained just on the Place Page for a given result, and not in the search results.Īn example of the clustered results in Google Place Search:Īs I mentioned earlier, there are several sources of information that Google is pulling from in order to provide the clustered information for local businesses. By providing clustered information directly in the search results, Google’s goal was to aggregate rich local information so users could find what they needed without having to dig. You can see a screenshot below of what the clustered results look like in Place Search. The clustered results include information from a number of sources, including CitySearch, Yelp, TripAdvisor, etc. As part of the change, Google began clustering information in the search results for specific listings. In October of 2010, Google launched Place Search, which was a big change for its local search results.
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